The Associated Press is reporting that yoga retail giant Lululemon Athletica ® may have put its proverbial cart before its proverbial horse. While the Vancouver-based company may have watched stocks skyrocket, and in June 2010 reported first quarter profits had tripled, it expanded its inventory just as the retail environment in the U.S. is getting weaker. SmarTrend.com is reporting that Lulu has the lowest relative performance in the consumer goods sector. Ouch!
While it remains to be seen just how big of a pickle Lulu has gotten itself into, I certainly won’t be helping to unload any of the inventory.
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